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  • Writer's pictureSteve Braun

Changing the Optics of Coaching

I’ve been posting little glimpses into my life, my feelings and my thought process for a

couple months now and I thank you all for the positive reception I’ve received.

As I market myself and my coaching, it’s inevitable there will be skeptics and there are

also many people who don’t really understand what I do. I want to change the optics of

what coaching is all about.

You’ve heard me ask here repeatedly, ‘What is that you REALLY want? What is your

purpose? What is your WHY?’ I help you discover answers to these questions, but more

importantly - I help you achieve those outcomes.

You aren’t investing in coaching, you are investing in what you believe it will do for you.

Think of it like this: You don’t go out and buy a mousetrap because you want a shiny,

new mousetrap. It’s because your partner is freaking out about having a damn rodent

running around the house and investing in a mousetrap is the best solution for solving

the problem!

The single mother of three isn’t paying me so that she can spend 60 minutes with me

every week getting to know me better. She’s paying me so that one day her kids will say,

“That’s my mom. She’s the coolest. She’s an entrepreneur and when she wants

something she goes after it. I want to be like her when I grow up.”

Don’t think of it as investing in coaching, but investing in a future vision that you are

emotionally committed to. I’m just the guy that will help get you there.

What is it that you really want? What is your goal and outcome worth to you? What are

you willing to do to achieve it? Will working with me help you in getting closer to that


Investing in yourself is worth it. You’re worth it! Let’s connect and get you moving!

Steve Braun

Call or Text: 778.932.1978

About the Author: Steve currently resides in the sunny Okanagan in British Columbia Canada where he spends his free time camping at remote lakes chasing monster rainbow trout with a flyrod.

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